Semiotics: is the study of signs, or as defined by the Swiss linguist Ferdinand de Saussure semiotics is the study of “the life of signs within society.” Semiotics is one way of seeing the world and trying to make sense of how the things around us, culture, for example, has a great effect on us. In other words, semiotics will help us to understand the real meaning of a context by understanding how signs are communicated in that context.
One of the most common examples of the semiotics is the stop sign on roads. When we are driving our cars we tend to stop when we see this red metal sign on the side of the road. We will stop because we know that the meaning of this red metal sign is “stop” not because someone told us to stop.